At Avantive Solutions, we’re always looking for ways to help our clients connect more effectively with their customers. That’s why our CEO, Frank Pettinato, joined Craig Sell of the Professional Association for Customer Engagement (PACE) and Rebekah Johnson, Founder and CEO of Numeracle, to discuss one of the most exciting developments in outbound calling today, Rich Call Data (RCD) technology and branded calling.
In this PACE Community Insight session, the conversation covers everything contact centres and BPO operations need to know about leveraging RCD technology, including:
- What branded calling is and how it works
- Where RCD technology is currently available across carriers and devices
- Who is using it and seeing real results in outbound communications
- What to consider when evaluating branded calling solutions for your business
As spam and robocall concerns continue to drive call avoidance, branded calling enables businesses to display their company name and logo directly on a customer’s screen, building trust before the call is even answered.
