“The right blend of technology and human element is the key to optimizing customer experience.” – Frank Pettinato

Tools like artificial intelligence and machine learning can help analyze customer needs, behaviors, intent, and actions but the “human touch” is still critical in providing a satisfying customer experience. In the latest issue of CIOReview, our CEO Frank Pettinato discusses how Avantive Solutions uses innovation and our purpose-driven culture to help clients succeed.

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