Numeracle™ Inc., the pioneer of Verified Identity™ for communications, and Avantive Solutions, a global business process outsourcing (BPO) provider specialising in innovative customer experience (CX) and strategic sales, conducted a joint case study titled “Branded Calling Using Rich Call Data (RCD).” Together, they present results of multiple branded calling campaigns, showcasing the return on investment and impact of delivering brand name and logo via call.
Businesses seeking to reinforce trust in calls have begun leveraging RCD technologies to let called parties know exactly who is calling and why. In an ongoing partner initiative, Numeracle and Avantive conducted a joint case study to test the efficacy of adding brand name, logo, and call reason to outbound calls, finding a number of potential benefits for both consumers and businesses.
“As robocalls have eroded public trust in wireless calling, forward-thinking companies are looking for new ways to break through and reach consumers,” said Frank Pettinato, Avantive Solutions CEO.
“Rich Call Data (RCD) is proving to be a great tool in building trust and creating more successful engagement with customers and prospects.”
To read the full case study, visit www.numeracle.com/download-case-study-form.
This blog is based on a joint press release originally published on Newswire.com.
