Our very own CEO, Frank Pettinato, is headed to PACE ACX in Charlotte and teaming up with industry expert Rebekah Johnson, Founder & CEO of Numeracle, for the Customer Engagement breakout session “To Brand or Not to Brand: Integrating a Branding Strategy Without Breaking the Bank.”
Branded calling, an innovative technology allowing caller name, logo, and custom call reasons, has stirred considerable interest since its debut. Many businesses, driven by the promise of enhanced contact rates through instant recognition, are exploring this transformative technology. However, a comprehensive branding approach can lead to substantial costs so they’re strategically assessing where, how, and when branding can yield the most substantial ROI.
In this engaging session, Frank and Rebekah will use specific case studies and real-world examples of branded campaigns managed by Avantive Solutions and Numeracle so participants can receive recommendations on where branding has been shown to positively move the needle and where alternate strategies might outperform branding.
This session promises to be a game-changer, providing you with actionable strategies and a fresh perspective on Branded Calling!
Event: PACE ACX
Location: Charlotte, NC
Date: October 11, 2023
Time: 1:45-2:30 PM EST