Discover valuable insights on branded calling in a recent Telecom Reseller Podcast episode featuring Avantive Solutions CEO, Frank Pettinato. Frank and Doug Green discuss the misconceptions surrounding branded calling, emphasizing strategic decision-making and careful consideration for maximum ROI and customer impact. Learn how to transform your customer communication into a seamless, engaging experience by understanding customer interactions and tailoring your approach.

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In collaboration with Numeracle Inc., we conducted a joint case study titled “Branded Calling Strategy in the Customer Journey,” which revealed a crucial insight: branding all numbers or call attempts without considering the nuances of the customer journey does not universally deliver the anticipated results or ROI. By understanding the complexities of customer interactions and tailoring your approach accordingly, you can transform your customer communication into a seamless, engaging, and impactful experience. Download the full case study here.