Thought Leadsership

Blending Technology with Human Touch to Drive Customer Engagement

All, Technology, Thought Leadsership / manjit

“The right blend of technology and human element is the key to optimizing customer experience.” – Frank Pettinato Tools like artificial intelligence and machine learning can help analyze customer needs, behaviors, intent, and actions but the “human touch” is still critical in providing a satisfying customer experience. In the latest issue of CIOReview, our CEO […]

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Staying Customer-Centric during Downturns

AI, All, CX, Thought Leadsership / manjit

The customer experience (CX) is a critical component of any effective business strategy and customers hold the key to a successful business in any financial climate, yet during economic downturns, CX is often sacrificed to cut costs. So right now, when experts are warning us about a global recession, how can you manage the balancing

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Medication Adherence: Everyone Wins with the Right Strategy

All, Healthcare, Thought Leadsership / manjit

Medication non-adherence remains a significant challenge, impacting both patient outcomes and the financial health of healthcare organizations. Avantive Solutions, under the guidance of CEO Frank Pettinato, is at the forefront of addressing this critical issue through innovative healthcare call center solutions. In a recent feature article published in Healthcare Call Center Times, Frank Pettinato outlines Avantive Solutions’

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