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Thought Leadsership

Silver Stevie Award 2024

Amy Brennan Wins Stevie® Award for Female Thought Leader of the Year

We are proud to share that Amy Brennan, our Chief Operations Officer and Chief AI Officer, has been honored with the Silver Stevie® Award for Female Thought Leader of the Year in Business Services at the 2024 Stevie Awards for Women in Business! Amy’s deep expertise in artificial intelligence and machine learning has set new […]

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Blendshoring Q&A

Understanding “Blendshoring”: Q&A with Michael Ferrari, Chief Customer Officer

In this Q&A, Michael Ferrari, Chief Customer Officer at Avantive Solutions, shares his insights on “blendshoring,” an innovative approach to contact center outsourcing that combines multiple geographic locations to optimize customer service and sales solutions. Michael explains how blendshoring differs from traditional outsourcing models, its impact on innovation, and how it contributes to better customer

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Decline to Excellence

From Decline to Excellence: Seizing the Opportunity in Customer Experience

According to Forrester’s 2024 US Customer Experience Index rankings, customer experience (CX) is experiencing a significant downturn, marking its lowest point in years with three consecutive years of decline. While this trend is troubling, it presents a unique opportunity for brands and contact centers to distinguish themselves by delivering outstanding CX. The Current Landscape of

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MCC-Podcast

Podcast: Enhance Your Contact Center Strategy with Blendshoring

Staying ahead of the curve requires continually exploring and adopting innovative strategies. You might be familiar with onshore, offshore, and nearshore contact centers, but have you heard of blendshoring? Michael Ferrari on the My Curious Colleague Podcast Michael Ferrari recently joined Denise Venneri on the My Curious Colleague Podcast to discuss an innovative approach that

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Amy Bernan in Meryland

Unlocking the Power of AI: Advancing Education and Business in Maryland

At a recent Maryland State Ways and Means Committee hearing, Amy Brennan, our Chief AI Officer and COO, delivered compelling testimony on the critical role of AI in shaping the future of education and business. Her insights shed light on two significant state bills aimed at advancing AI implementation and its profound impact on various sectors.

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imaggg

CEO Frank Pettinato: Guest on Contact Center Conversation

Our CEO Frank Pettinato sat down with Christa Heibel of CH Consulting Group to discuss the latest industry trends and how Avantive Solutions is using artificial intelligence to assist our agents, machine learning to improve performance, automated chatbots for efficient recruiting, and outbound expertise to improve medication adherence. Watch the video to learn more about our innovative

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CIO Cover

Blending Technology with Human Touch to Drive Customer Engagement

“The right blend of technology and human element is the key to optimizing customer experience.” – Frank Pettinato Tools like artificial intelligence and machine learning can help analyze customer needs, behaviors, intent, and actions but the “human touch” is still critical in providing a satisfying customer experience. In the latest issue of CIOReview, our CEO

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medication adherenece

Medication Adherence: Everyone Wins with the Right Strategy

Medication non-adherence remains a significant challenge, impacting both patient outcomes and the financial health of healthcare organizations. Avantive Solutions, under the guidance of CEO Frank Pettinato, is at the forefront of addressing this critical issue through innovative healthcare call center solutions. In a recent feature article published in Healthcare Call Center Times, Frank Pettinato outlines Avantive Solutions’

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